Sunshine Appreciation Society - Baseball Cap

 The Story of Our Block Printing, Our Indian Artisans, and Why Slow Craft Matters

Some stories begin quietly, with curiosity. Ours began with a deep pull towards something older than trends. Something slower. Something real.

Block printing has been part of Naked Generation from the very beginning. Not as a technique, but as a philosophy. A way of making that honours time, touch, and tradition.

This ancient textile craft, practiced in India for thousands of years, uses hand-carved wooden blocks to print fabric with natural or low-impact dyes. Each pattern is pressed by hand, one layer at a time, creating subtle imperfections that make every piece unique. No two are ever the same.

This is not mass production. This is memory in motion.

Our Journey with Our Indian Artisans

Our relationship with block printing began through travel, curiosity, and a desire to understand where our clothing comes from. Over time, this became something deeper than sourcing. It became connection.

We have been incredibly lucky to work with artisans whose families have practiced this craft for generations. Their workshops are not factories. They are living spaces of rhythm and ritual. Blocks stacked like stories. Dye vats in deep indigo, rust, and earth tones. Fabrics drying under the open sky.

There is always chai. Always conversation. Always laughter.

Trust is built slowly. Over meals. Over long days. Over shared ideas. Over learning each other’s worlds. These relationships are not transactional. They are collaborative. Every print, every placement, every colour choice is discussed, tested, and felt.

We believe that who makes your clothes matters just as much as how they look.

How Our Block Printed Pieces Are Made

Each Naked Generation block printed piece begins with a hand-carved wooden block. These blocks are carved by skilled craftsmen, often using patterns that have been passed down through generations.

The fabric is first washed and prepared. Then comes the printing.

Dye is applied to the block, and the block is pressed by hand onto the fabric. One print. One moment. One breath. This is repeated again and again, building the pattern slowly. Alignment is done by eye, not by machine.

After printing, the fabrics are left to dry naturally in the sun. Then washed, softened, and prepared for cutting and sewing.

This process takes days, sometimes weeks. It cannot be rushed.

It is slow. It is human. It is full of intention.

This is why every Naked Generation piece feels alive. Because it is.

Why Slow Craft Matters

In a world built on speed, slow craft is a quiet rebellion.

It asks us to pause. To value hands. To respect skill. To remember that beauty does not need to be instant.

Block printing is not efficient. It is not perfect. It is not predictable. And that is exactly why it is sacred.

Every small variation is a reminder that a real person was here. Every uneven edge is proof of touch. Every piece carries the energy of the day it was made.

When you wear our block printed dresses, you are not just wearing a garment. You are wearing a story. A relationship. A lineage of makers. A belief that fashion can still be soulful.

This is what “printed by nature, kissed by the sun” truly means to us.

It is not a slogan. It is a way of being.

Returns 

Our policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange. 

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging. Including any tote bags.

Additional non-returnable items: 
- Gift cards 


To complete your return, simply post back to the following details....

Always enclose your name and order number.

Post back to;

Naked Generation RETURNS

19B Well Lane 

Falmouth

Cornwall

TR113DJ

Please give 48 hours for refunds to be processed. Refunds will take 24 hours to appear in your bank once processed.

Exchanges 

We only replace items if they are defective or damaged. If you need to exchange it for the same item but different size you need to return and make a separate order. We can't offer free of charge exchanges. Feel free to contact via email if you have any questions.

Refunds (if applicable) 
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund. 
If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 5-7 working days. 

Late or missing refunds (if applicable) 
If you haven’t received a refund yet, first check your bank account again. 
Then contact your credit card company, it may take some time before your refund is officially posted. 
Next contact your bank. There is often some processing time before a refund is posted. 
If you’ve done all of this and you still have not received your refund yet, please contact us at info@nakedgeneration.co.uk 



Gifts 
If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you. 

If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return. 

Shipping 
To return your product to address above.
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund. 

Depending on where you live, the time it may take for your exchanged product to reach you, may vary. 

If you are shipping an item over £50, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

Welcome to our sizing page. We have listed our staple styles and all the appropriate information to help you find your perfect fit!