ABOUT US
Made slowly, with many handsNaked Generation is an independent slow-fashion brand creating small-batch clothing filled with print, colour and story. Our collections are dreamed up in Cornwall and brought to life with our artisan partners in India using traditional block-printing, embroidery and textile-making techniques passed down through generations. Many of our fabrics are printed entirely by hand, one wooden block at a time. Others begin with treasured vintage and antique textiles that we uncover and reimagine into something new. The gentle variations and tiny imperfections are part of their beauty—a reminder of the hands, time and artistry behind every piece. We create slowly rather than chasing seasons. Making clothes to be worn often, loved deeply, layered, repaired and brought out again year after year. Printed by nature. Kissed by the sun. Made to live in.
Clothes for women who dress for themselvesWe believe getting dressed can be joyful, expressive and entirely your own. Not about following trends, saving something for best or dressing to become somebody else. Naked Generation is for wearing the special piece on an ordinary Tuesday, clashing the prints, adding another layer and choosing whatever makes you feel most like yourself. There is no single Naked Generation woman. She can be any age, any shape and at any stage of her life. What connects her to the women around her is curiosity, creativity and the quiet confidence to dress for herself.
The Naked Generation CircleOver the years, something beautiful has grown around the clothes. A community of makers, artists, mothers, travellers, business owners, dreamers and wonderfully difficult-to-define women. Women who share their stories, style their pieces in completely different ways, support independent makers and remind one another that clothes can carry memories, meaning and a little everyday magic. We call it the Naked Generation Circle. Some women have been here from the beginning, others are only just discovering us, but there is always room for another.
A little about LaraNaked Generation was founded by Lara Merrill, a lifelong treasure hunter, collector of vintage textiles and lover of clothes with stories woven into them. After years spent working with vintage clothing, Lara wanted to create the pieces she could never quite find: feminine but not fussy, expressive without feeling like costume, and comfortable enough to become part of everyday life. A much-loved vintage block-printed dress discovered at a flea market first planted the seed. That curiosity eventually took Lara to Jaipur, where she began forming the artisan relationships that still sit at the heart of Naked Generation today. The brand continues to be shaped by the things Lara loves—travel, old textiles, wild places, motherhood, music and the endlessly individual ways women get dressed. Today, Naked Generation is inspired by the past, dreamed up in Cornwall, created in India, and worn and loved all over the world.
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