ABOUT US

 Naked Generation is a slow fashion brand rooted in nature, craftsmanship, and soulful living. Each piece is handmade in small batches using traditional block printing techniques, often inspired by or crafted from treasured antique textiles sourced from around the world. Every garment is one of a kind, made to feel personal and entirely your own.

We spend our days treasure hunting, uncovering forgotten fabrics and stories, and reimagining them into pieces made to be worn, loved, and lived in. Designed to move with your body and carry a story, our collections are inspired by the free spirited eras of the past, sun drenched days, wild coastlines, and the quiet magic of everyday life.

Naked Generation is about more than what you wear.
It is about how you live.

Softly. Slowly. With intention.

Behind Naked Generation is Lara, the founder and creative heart of the brand.

"I live in a tiny village in sunny Cornwall with my husband and our two boys. In many ways, Naked Generation is the sum of a life lived amongst the lyrics of Joni Mitchell, vintage threads, and a deep love for the free loving spirit of the 1970s. Before Naked Generation began, I ran a vintage clothing business. That experience gave me a deep understanding of how clothes flowed, how fabrics felt, and how patterns and palettes evolved across decades. But what stayed with me most was the individuality of each piece. Every garment held a story, a soul, and a sense of uniqueness that felt missing from much of modern fashion.

That feeling became the seed that would grow into Naked Generation.

I have always been drawn to Indian textiles, and about ten years ago I discovered a beautiful vintage block printed Phool dress at a flea market. That dress quietly shaped everything that followed. I wanted to create something feminine and free flowing, something that allowed women to feel confident, comfortable, and creative. Pieces that carry the spirit of vintage while being designed for modern life. Pieces that honour both artistry and the earth we share.In the Indian summer of 2018, Naked Generation was born.That same year, I travelled to Jaipur, the heart of traditional block printing and natural dye craftsmanship, to find the artisans who would help bring this vision to life."

Today, Naked Generation is inspired by the past, dreamed up in Cornwall, created in India, and worn and loved all over the world.